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(NewJersey.CityRegions.Com, March 19, 2015 ) King of Prussia, PA -- Scheesley Ventures, an online retail company currently selling Brighid's Kitchen Silicone Baking Cups on Amazon.com, launched an account on the microblogging tool, Twitter, for it's Brighid's Kitchen kitchen products brand last month, under the name @brighidskitchen.
Twitter allows its user to send out messages (tweets) of up to 140 characters long, and can include links and/or pictures. Unlike with Facebook, messages are not filtered, so more messages can reach an account's followers, though there are generally a lot more, frequent messages for a follower to sort through. Twitter is also a more viral, conversational platform that allows for retweets, favorites and easy mentions of other Facebook accounts. Twitter also allows the Brighid's Kitchen brand to reach a unique audience of users that use Twitter as their primarily social media platform.
Twitter allows for easy branding of an account page through the use of a custom name, profile photo, header photo, custom theme colors, description and website address. Scheesley Ventures has used this capability to feature the Brighid's Kitchen brand logo in the profile photo, feature Silicone Baking Cups in the header picture, use one of the logo colors for the theme color, provide a short description of the Brighid's Kitchen brand, and list the Brighid's Kitchen brand website. Over time, this should help drive traffic to the website and then through to other social media, to Amazon.com for sales, to the blog, and to the mailing list.
Twitter followers of the brand will find out about the latest sales offerings, new product releases, product reviews, product videos, blog articles, product giveaways and various ways to use the Brighid's Kitchen products, including links to at least three recipes a day for muffins, cupcakes, puddings, etc. The twitter platform also allows the Brighid's Kitchen customers to interact with the brand and give feedback. Scheesley Ventures will also use the social media outlet to help build relationship with bloggers that can help build brand awareness. The company will also consider utilizing Twitter's advertising capabilities that are linked to a Twitter account.
Scheesley Ventures will be utilizing the Hootsuite web application to make managing multiple social media accounts easier.
About Scheesley Ventures
Scheesley Ventures is an online product company that was founded at the end of 2014. The company is dedicated to providing products that make customers' lives easier. They currently have one product launched under the brand name Brighid's Kitchen, which is an expanding line of kitchen products.
Scheesley Ventures
Kendra Scheesley
484-243-0188
contact@scheesleyventures.com
Source: EmailWire.Com
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