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New Jersey News Releases
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(NewJersey.CityRegions.Com, September 08, 2014 ) Edison, NJ - New Jersey -- Finnish-based developer Tiina Zilliacus practiced yoga for the past 10 years and turned to it for her next social game as she saw increasing interest in health and fitness apps.
She ran two game studios in Helsinki, and noticing that most game developers were male, she commented how the industry targets females with stereotypical games relating to cooking or fashion. After founding Gajatri Studios in 2012, she launched their first game, Yoga Retreat, for Facebook. It recently got on the Apple App Store as well.
Yoga Retreat is a game where one owns and runs their own yoga business, teaching poses to customers and expanding their own business. There's also a part where they can unlock poses to do in real life. The game is free to play with some optional in game purchases to unlock special items such as yoga mats and juice bars "Women are really into well-being and well-being apps," says Zilliacus. "It's an important theme in the female market."
Women only comprise 22% of the workforce in the gaming industry. However, women are growing quickly among consumers of games. According to research from the Entertainment Software Association, 48% of players are women, up from 40% five years ago.
Zilliacus says she's very happy that more discussions are popping up about involving more women in the development part.
If a person wants to try the yoga poses she sees, she can acquire an ideal yoga mat to use when performing yoga on trusted sellers such as Elite Trend HQ.
Here's a 15 per cent off coupon code to use on Amazon: "ENTIRE15". One can also get a free eBook -Fitness: The Guide to Staying Healthy.
About Elite Trend HQ, LLC
Elite Trend HQ provides consumer products with over 18 years of experience in supplying innovative health, fitness, rolling, exercise products to the US and global markets. Elite Trend HQ will ensure that the consumers will get a high quality product that has a reputation for reliability and performance.
Elite Trend HQ, LLC
Mia Montalbano
7328358808
Media@EliteTrendHQ.com
Source: EmailWire.Com
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